How Google Ads Helps Optimize Your Website

Google Ads (formerly Google AdWords) offers many features to optimize your campaigns, but it may not be straightforward for ordinary users to navigate through them. These are listed below to help with your Google Adwords optimize services(ทํา google adwords which is the term in thai).

• Add Keywords to Exclusions

Keyword exclusion is essential for the effective optimization of Google Ads (formerly Google AdWords). Your ad will only show if the search query is relevant to your business.

Take an example from a company selling sports shoes. The company will certainly want users to see ads for keywords like “sports shoes.”

However, if a business doesn’t offer formal shoes, keywords like “formal” and “formal shoes” must be excluded. Ads won’t appear for buy formal shoes in search. Add negative words to your campaign.

• Improve Quality Score

Ads, keywords, and landing pages are rated on a scale of 1 to 10 based on their quality level. Ads with a higher Quality Score allow you to have a lower cost-per-click, more impressions, and can also occupy TOP positions in search results.

One way to increase your quality level is to direct users to a relevant landing page, not a landing page.

• Check Bounce Rate

Linking your Google Analytics to your Google Ad account will help you see the bounce rate for each keyword. This can help you determine if some of your keywords have a high bounce rate and decide whether to stop using them or edit your landing page.

• Do Not Set Up Search Network with Display Select

Occasionally, advertisers in their ad account have a search network with an optimized content network set up.

This type of campaign can be particularly costly for an advertiser because the content network is entirely different from the search network. Not only are keywords more often on the search network than on the content network, but the search network is based on client searches. In contrast, the content network uses audience targeting and broad keyword matching.