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SEO Success: Keyword SERP Tracking is important to measure success

Justin

Often people consider that tracking SEO is one of the most important things to sustain online. SEO experts have, over the time, implemented ways for data analysis and eventually ranking high. However, one essential thing to note down that it is nearly impossible to make your website rank high overnight. It requires proper research and implementation of SEO to make your website grow. Anyone who promises you to make your website’s rank within a day or two is probably making fake promises. With SEO, you can keep a check of SERP API to rank higher. 

Why is ranking difficult?

Google keeps on changing its algorithm, which makes it tough for the website owners to understand the market. Several factors go into ranking, and you need to keep a close check with them. Google, however, does not reveal the algorithms which makes it even tougher to get high SERP API. Although you may know a lot about SEO, there are still so many mysterious factors. 

SEO isn’t a one-individual factor but comprises an entire team. One needs to have a diverse range of experts. There is so much into SEO, such as web development, marketing, content, and more. To have improved SERP API, you need to have an expert SERP Team. SEO Success comes only if you are aware of the changing algorithms and ready to go by it. 

Why is keyword tracking important?

Keywords have an important role to play in SEO. These are the tags which make your website more visible in the online market. Some of the prominent factors that help you in keyword tracking include the following

  • Search Volume – When choosing the keyword, you need to check the search volume of the keywords. If you want to know the average monthly search volume of the website, you can check the Keyword Planner from Google. It is free and helps you get accurate results. However, you should be precise with your data to get appropriate results. The average 12-month search can vary up to a year. Often you may not get the exact search volume record. In that case, you can consider calculating an approximate correlation. 
  • Competition – Google Keyword Planner comes with optimized settings that help you calculate the competition for the keyword. To rank high, you need to choose a low competition keyword with higher possibilities of ranking. However, there might be differences in terms of SEO and organic ranking, which is why you need to be a little careful while choosing the keyword. 
  • Number of results – The search results are not accurate in the case of Google; hence, the matrix and results would vary significantly. Nonetheless, you can make an approximate about the number of results based on the queries. Having an average estimation gives you an idea about the SERP API. 
  • Bid prices – Google’s Keyword Planner comes with the option of bidding prices on the keywords. Having an approximation about the amount can help you analyse the CPC data. 

SEO is entirely data-driven and hence, you should be using all the data available to you. Implementing and researching properly can eventually help you rank higher with a good SERP API.