Why SEO? Why NOT SEO?

SEO (search engine optimization) is the uncrowned king of digital marketing. With its best practices, SEOhas the power to rank a website among the top search engine results and enhance its features with on-page optimization. However,along with its inherent advantages, some prominent disadvantages often make people question,“Is SEO worth the money?”

SEO online marketing techniques adjust the features and content of a website to make it appear at the topsearch engine results pages (SERPs), where it attracts visitors, drives brand awareness, and markets the business. 

While helping a website rank among the top search engine results is one of the merits of SEO internet marketing services, a significant disadvantage is that the website can lose this rank overnight if there is a sizeable update to Google’s search algorithm.

Moreover, no matter how much effort you put in optimizing your website, you are never sure of the results. And even if you see the results, they come slowly. The rank increases gradually. You must be patient and wait a few months, or sometimes even more than a year, to see the results you paid for. 

Despite its disadvantages, SEO is still one of the most popular digital marketing branches, and almost all well-ranking website owners choose to invest in it. Why? Because the advantages of SEO far outweigh its disadvantages. SEO gives your website a chance to become a competitor in the internet world. And once it does start yielding positive results, SEO converts your website into a business goldmine. 

So, is SEO worth the money? It depends on your marketing objectives, but many people have found that SEO generates anexcellent return on investment. 

Landau consulting, a New Jersey SEO company, offers consulting in internet marketing and SEO services and has created this infographic elaborating the benefits and drawbacks of SEO to help you understand all its aspects before deciding to invest in it.